Cristian CITU

About Cristian Citu

Cristian Citu is a digital innovation enthusiast with a deep passion for entrepreneurship and social impact.

His professional experience covers various chapters:

International Collaboration

Based at the World Economic Forum headquarters and focusing on the impact of digital technologies on business and wider society, while managing dedicated deep-dives on digital business models, or exploring the implications of exponential technologies such as quantum computing

Cristian is an amazing professional and I’ve seen him in action in several digital transformation workstreams, including a close collaboration around the World Economic Forum annual meeting in Davos.

Cristian stands out as one of the most efficient professionals I had the pleasure to work with during my career. While he obviously smartly adjusts his working style depending on the context, it was so impressive to observe him combining a highly proactive and positive attitude with a pragmatic work approach, and excellent stakeholder management skills – including dealing with CEOs of major global corporations.

Isabelle Mauro

Head of Telecom Industry, World Economic Forum

I worked with Cristian on an initiative to increase the digital maturity of senior business leaders in the main economies of Latin America. I was impressed with his “can-do” attitude in very challenging circumstances.

He was able to learn fast and adapt to the context of the different economies and industries participating in each of the meetings and inspire senior VPs and CEOs to drive transformation in their organizations. In this process Cristian was able to establish himself as counterpart to CEOs and have strategic conversations about the impact of digital transformation on the business models of their companies.

Silvio Dulinsky

Head of Latin America, World Economic Forum

Corporate

Various roles based in Germany at the global headquarters of the logistics giant DHL, with his last role as Senior Director of Group Digital Strategy, facilitating the design and implementation of the digitalization agenda; he also spent time in Singapore for DHL’s Asia Pacific regional office, where he became a big fan of Asia’s innovation approach

Cristian displays an unlimited passion for everything related to the digital trends and has a remarkably rich knowledge about digitalization, both in theory as well as in making transformation happen. I will certainly miss his intelligent contributions and the outcomes generated though his hard work and excellent stakeholder management skills.

Silje Skogstad

Chief Strategy Officer, DHL

I don’t like to toss the word ‘guru’ around but, in the case of Cristian, he’s undoubtedly my digital guru. Over the years we worked together, I always found him to be a wealth of knowledge around anything digital; someone who was not only up to date on the trends, but could foresee developments before they even emerged on the popular radar.

Lee Nelson

Global Head of Digital Marketing, DHL

Venture Capital

Cristian joined the HumanCapitalNetwork – a collective of entrepreneurs, global C-Suite citizens, academics, investors, family offices, and other innovators; HCN invests from its network affiliates, high net worth individuals, family offices and venture capital partners of permanent capital to fuel entrepreneurship at all stages

Cristian is an outstanding individual, both on a professional and personal level! He has been an excellent partner on so many levels: contributing his digitalization thought leadership, brainstorming together to incubate new initiatives, or supporting the growth of various start-ups.

Once I started my own venture capital company, Cristian has been one of the first people I’ve reached out to as a sparring partner, while also inviting him to join me in the new private equity journey. The uniqueness of his profile comes from the unusual combination of empathy, active listening, pragmatism, solution orientation, perseverance, combined with his deep knowledge of everything related to new digital business models, innovation, technology and customer insights.

Rahmyn Kress

Founding Partner, HumanCapitalNetwork®

Consulting

During the recent years he has been running his own digital transformation and innovation advisory work, but he also spent a few years in a full services consulting boutique while based in his home country Romania

Joining our team of consultants, Cristian brought a unique set of skills which made him extremely valuable in a very short time. He was able to quickly understand the very different business needs of our customers and provide highly relevant solutions within tight dead-lines. He is very efficient, and his intelligent business approach makes him a perfect fit for any role that requires strategy and stakeholder management.

Razvan Mitocariu

Co-Founder and Partner, Edurom

Learning from some of the best Chief Digital Officers

Markus Pertlwieser
Chief Digital Officer, Deutsche Bank

Cristian is an evangelist for digital innovation, focused on creating growth opportunities for all parties and always available to offer relevant guidance on digital transformation. He is a very strong professional combining his deep expertise with excellent communication and stakeholder management, driven by an action-oriented style and always focused on maximizing impact.

Joerg Hellwig
Chief Digital Officer, Lanxess

I was truly inspired by Cristian’s leadership in bringing together an impressive community of digitalization leaders from around the world, and guiding them on a journey aimed at harnessing the power of digital business models to create new exponential impact. Cristian excelled while passionately playing many different roles in parallel: thought leader, facilitator and orchestrator, community curator, or owning the overall initiative strategy. If you have a chance to work with Cristian – go for it; it will be extremely valuable.

Karthik Suri
Chief Digital Officer, Invitae

I’ve worked with Cristian as a part of a community of digital innovation leaders, and I’ve been impressed observing him generate a continuous stream of innovative ideas with a path to making them a reality. Cristian really knows how to tap into everyone’s strong points while focusing on overlapping interests, as he was enthusiastically leading a process of shifting mindsets and highlighting opportunities.

Carsten Linz
Chief Digital Officer, BASF

Cristian is an impressive digital transformation leader, combining profound real-world transformation experience with thought leadership and excellent consulting skills. His entrepreneurial drive makes him stand out as a highly impactful professional.

Rahmyn Kress
Chief Digital Officer, Henkel

I’ve met Cristian initially through my role of Chief Digital Officer of a DAX company, and since that day he’s been an excellent partner on so many levels: contributing his digitalization thought leadership, brainstorming together to incubate new initiatives, or supporting the growth of various start-ups. Even as I recently shifted my focus back into the entrepreneurial world, I’m happy to know that I can always rely on Cristian’s help and friendship.

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